Wednesday, August 31, 2022

Shree Shubhakruth naama samvatsara Bhaadrapada Shuddha Chaviti,Shree Vinaayaka Chaviti, Shubhaabhinandanalu.....🙏💐🎇😊🎆🍕🍧🎂🍨

Bhaadrapada Shuddha Chaviti,
Shree Vinaayaka Chaviti, Shubhaabhinandanalu.....🙏💐🎇😊🎆🍕🍧🎂🍨

Sadguru Shree ChaaganTi gaaru has blessed all the listeners with the Vinaayaka tattwam / Vaibhawam in his multiple discourses of which I have talked about a few in my earlier posts on the occasion of Vinaayaka Chaviti festival....

Sanaatana Dharmam celebrates the concept of divinty as per the 'Panchaayatana Poojaa Vidhaanam' classification blessed by Shree AadiShankaraachaarya that classifies the divine worship in to 5 specific entities that in turn represents and symbolizes all the known and unknown gods and demigods mentioned by many an ancient literature / itihaasam / Puraanam etc ....

"Gaanaapatyam" for lord Ganapathi.....
"Shaakteayam" for goddess Shakti / Ambika...
"Shaivam" for lord Shiva...
"Vaishnavam" for lord Vishnu.....
"Souram" for lord Surya.....

Now that HH Shree AadiShankaraachaarya is extolled as "Shanmatha sthaapanaachaarya",
the 6th entity known as "Koumaaram" for Lord KumaaraSwaami is represented and recognized by the "Deepaaraadhana" performed before any kind of worship / prayer...

Sky
Air 
Fire
Water 
Earth
Soul [ The concept of Aatma / Jeevaatma / Paramaatma representing a human being's realm ]

are the 6 entities that constitute this entire Universe.....

As per the Yogic terminologies, these entities are a symbolic representation and an abode of the below mentioned Paanchabhoutika tattwa samanvayam....  

Sky :  Shakti tattwam...
Air : Vishnu Tattwam...
Fire : KumaaraSwaami tattwam
Water : Shiva tattwam....
Earth : Ganapathi tattwam..... 
Soul / Aaatma : Soorya tattwam.....

While each primordial entity has its own greatness and magnanimity, the Sky and the Earth, i.e., the Shakti and the Ganapati tattwam are considered as paripoorNa tattwam for that they intrinsically posses all the other 4 paanchabhoutika tattwams within them.... 

Both the sky and the earth always remain as unexplored entities owing to their immeasurable vastness and unpredictability or randomness...

Earth has Space in it.....
( underneath caves / forts / cavities / tunnels...)
Earth has Air in it....
(various gases are obtained from earth and seas by the oil and natural gas refineries)
Earth has Fire in it....
(the lava in the volcanoes / natural hot water springs in places like Kedarnath etc....) 
Earth has Water in it and on it....
and thus sarth is essentially an amalgamation of all the 5 primordial elements akin to the sky.... 

However, while the sky remains intangible and immeasurable and thus unfathomable to a larger extent...,
earth remains tangible / measurable / and thus fathomable to a larger extent... 
and thus the Ganapathi Tattwam symbolized by the Pruthwitattwam is the easiest and practically perceivable Tattwam to many a research scholar in the physical realm and in the meta-physical realm as well.... 

The Mruttikaa sooktam states  
" मृत्तिके देहि मे पुष्टिं त्वयि सर्वं प्रतिष्ठितम्। "
which implies Earth is an embodiment of everything and thus shall bestow strength....

मृत्तिकासूक्तम्             
                  (महानारायणोपनिषत्)
भूमि-र्धेनुर्धरिणी लोकधारिणी ।
उद्धृतोऽसि वराहेण कृष्णेन शतबाहुना।
मृत्तिके  हर मे पापं यन्मया दुष्कृतं कृतम्।
मृत्तिके ब्रह्मदत्ताऽसि काश्यपेनाभिमन्त्रिता।
मृत्तिके देहि मे पुष्टिं त्वयि सर्वं प्रतिष्ठितम्।
मृत्तिके प्रतिष्ठितं सर्वं तन्मे निणुदि मृत्तिके।
तया हतेन पापेन गच्छामि परमां गतिम्॥  

Gajaanana ( the resurrected form of the actual Vinaayaka manifesed from Turmeric smeared by PaarvatiDevi )
having an elephant's head after the super human head was lost by Rudra's Trident hit, is a symbolic representation of the missing Sahasraara and Aagnya Chakra positions with only the other 5 namely,

5.Vishuddha Chakram
(Sky element : Trigger  "Hamm" Beejaaksharam)

4. Anaahata Chakram
(Air element : Trigger  "Yamm" Beejaaksharam)

3. Manipoora Chakram
(Fire element : Trigger  "Ramm" Beejaaksharam)

2. SwaadhiShtaana Chakram
(Water element : Trigger  "Vamm" Beejaaksharam)

1. Moolaadhaara Chakram
(Earth element : Trigger  "Lamm" Beejaaksharam)

being intact in the new form of Gajaanana.....

The other two top node Chakras essentially signify the
Jeevaatma - Aagnya Chakram 
Paramaatma - Sahasraara Chakram
(Amateurs without proper know-how are not supposed to delve deeper in to the concepts of BeejaaksharaSanghaatam as explained by sadguru Shree ChaaganTi gaaru for that they can become explosive if not handled carefully....i.e., handling the various inner energies that result out of the various Beejaaksharasanghaatam (permutations & combinations) becomes difficult for that it would be akin to handing a heavily pressurised fire hose instead of handling a normal water pipe...)

The new elephant's face brought from the planet earth, which essentially is an abode of Shree MahaaLakshmi, signifies the combined form of Jeevaatma+Paramaatma
(Aagnya and Sahasraara Chakram unified) as a one single entity propounded by the Adwaita Tattwam...
Hence, Lord Gajaanana symbolizes Aadidaiwam / Paradaiwam / Ihadaiwam / Aadyantarahitadaiwam / Paramaatma / Paratattwam that is within the reach of one and all as prayed by the devotee......

As per the yogic spirituality, Lord Ganesha is considered as the MoolaadhaaraChakraadhidevata by specifically attributing him to the Pruthwi Tattwam.....

The 5 primordial elements of
Sky, Air, Fire, Water, and Earth, amalgamated in specific ratios form the entire universe and are thus spread across the same.....
However, they are there just as an object to be considered by someone and thus the concept of Jeevaatma and Paramaatma arises when the concept of life and beyond is brought in to the picture.....

Hence, Ganapathi Aaraadhana as per the yogic terminology gives a devotee a good balance and control over the 5 basic primordial elements only after which they can aspire to go higher in the spiritual saadhanaa kramam/order.....

Let's talk in simpler words......

A typical enthusiast wants to drive a super bike in its top most 7th gear which will cruise it on the roads like a supersonic jet plane...However, it would be an appropriate endeavour only when that person knows how to and can handle the 1st gear driving and the incremental switch to the 2nd, 3rd, 4th, 5th and then to the top most 6th and 7th gear and also the down shift in the descending order in a balanced manner. Else it will spoil the bike and might hurt the person riding the bike.....

So would be the case with our body, which is akin to a bike or a supersonic jet plane and our jeevaatma inside the body akin to that bike rider or a supersonic jet plane's pilot......

Doing experiments with bike driving is somekind of ok ok stuff but doing experiments with super sonic jet plane's take off would certainly be highly devastating because of the altitude factors involved.....

Quite similarly, Pruthwi Chakram would allow a person to throughly establish a balance and thus a proper command on oneself which will then make it an appropriate traverse towards the higher levels...

Lord Ganapathi, is the bestower of
"You name it and he gives it"...
knowledge/wisdom,energies,
money/name/fame/riches and so on and so forth....because he is an "all-in-one"....

One who knows how to drive a bike properly in the initial 1st gear would naturally be adept at all the upper gears with a little bit of know how on the speed and the corresponding acceleration factors involved...

For the people living in the mortal plane, i.e.., the human beings, the first and foremost aspect is to be successful in attaining all the basic needs required to live a decent human life and then gradually progress towards the elite spiritual life..... 
(because "Dharmam, Artham, Kaamyam, Moksham...." is the order said in the sankalpam... and as explained by sathguru Shree ChaaganTi gaaru every devotee would recite the pooja sankalpam asking for all these as the to be attained chaturvidha purushaardhamulu...... )

And thus Ganapathi, the Pruthwi tattwa Moolaadhaarachakraadhidevata's worship is of utmost importance to one and all in order to be first successful in all the generic worldly aspects only after which one would be able to grow wise enough to be successful in the higher order spiritual aspects required to transcend the barriers of this mortal plane to findout the true self..

॥ वातापि गणपतिं भजेहं ॥
(श्री मुत्तुस्वामि दीक्षितर्)

वातापि गणपतिं भजेऽहं
वारणाश्यं वरप्रदं श्री ।

भूतादि संसेवित चरणं
भूत भौतिक प्रपञ्च भरणं ।
वीतरागिणं विनुत योगिनं
विश्वकारणं विघ्नवारणं ।

पुरा कुम्भ सम्भव मुनिवर प्रपूजितं त्रिकोण मध्यगतं
मुरारि प्रमुखाद्युपासितं मूलाधार क्षेत्रस्थितं
परादि चत्वारि वागात्मकं प्रणव स्वरूप वक्रतुण्डं
निरन्तरं निखिल चन्द्रखण्डं निजवामकर विद्रुतेक्षुखण्डं ।

कराम्बुज पाश बीजापूरं
कलुषविदूरं भूताकारं
हरादि गुरुगुह तोषित बिम्बं
हंसध्वनि भूषित हेरम्बं ।

My earlier posts on Vinaayaka Vaibhawam are available at.....

https://shreeguravenamah-aithavk.blogspot.com/2021/09/shree-plava-naama-samvatsara-2021.html?m=1
 https://shreeguravenamah-aithavk.blogspot.com/2020/08/wishing-one-and-all-very-happy-and.html?m=1
 https://shreeguravenamah-aithavk.blogspot.com/2021/03/shree-ganesha-sankashtaharachaturthi.html?m=1
)

Monday, August 22, 2022

On the occasion of his 67th birthday celebrations across the globe, my humble Namaskaaram to the living legend Shree Chiranjeevi gaaru...🙏😊🍕🎇🍨🎂💐🍧

Wishing a very happy birthday to PadmaBhushan, MegaStar, 
Shree Konidela Chiranjeevi gaaru....💐🎂🍨🎇🍕🍧😊

A simple man named Shree Konidela SivaShankaraVaraPrasad, entered the Telugu film industry about 44 years ago and has become a 'Chiranjeevi', in the Telugu film industry by taking the same name and has created an unforgettable history in the field of Movies / Arts / Music....

If a person sings well, his friends would crack a typical joke saying....
"Abbo.... Ghantasaala, S.P.Balu, gaari level lo undi ra nee singing....."
If a person acts well, his friends would crack a typical joke saying....
"Abbo....SVR, NTR, ANR, Krishna, Chiranjeevi, gaari level lo undi ra nee acting....."
Neekaydaina goppa award ivvaalsinday ra.... "

Such is the very well known image and impact of Chiranjeevi gaaru via his diverse and unique artistic talent exhibition across hundreds of movies that have been received by the world wide audience wholeheartedly...

Elders usually say....
"KaLalanu aaraadhinchaDam / KaLaakaarulugaa raaNinchaDam, ennoa janmala puNyamtoa maatramay sambhavinchay amSam...."

Because every art is unique and great in its own way and so is an artist who lives for an art and creates a history out of the same....
and when it comes to a versatile actor like Chiranjeevi gaaru who not only owns the role being played but also completely lives in the role being enacted, several movies have found their grand success via his artistic skills as their catalysing factors..... 

With the diversity and the depth of the roles played in a few movies like,

'RudraVeena' - a simple, sober yet a significantly strong socialist role redefining the meaning of art and culture for the well being of one and all embracing the same....

'Manjunaatha' - an exceptionally captivating spiritual role of lord Shiva...

'Shankardada MBBS' - A typical mass role that emulsifies a classic touch to live a doctor's life.... 

'Indra' - The role of a mighty big man who stands by all his folks as a strong shield for one and all who seeks his help...

'Saira' - A patriotic role that has shown the world how great and valorous our elders have been during their times.... 

and so on and so forth.....

every movie starred by Chiranjeevi gaaru continues to live on eternally in the hearts of the viewers all over the world....

On the occasion of his 67th birthday celebrations across the globe, my humble Namaskaaram to the living legend Shree Chiranjeevi gaaru and may his journey continue successfully with the upcoming
"Waltair Veerayya" movie becoming another block buster in the history of Indian Telugu Cinema....🙏💐🎂🍨😊🍧🍕🎇

Sunday, August 14, 2022

Wishing one and all a very happy 75th Indian Independence Day Celebrations .....🎂🍨🍧🍕😊💐


Shree Bhaarataavani, INDIA, the largest democratic nation in the world, gears up to celebrate the 75th Indian Independence Day, after successfully completing 75 years of freedom, across the length and breadth of the nation and the Tricolor ruffles high in the hearts of every Indian across the globe...

The Indian Tricolor being one of the most beautiful and revered flags designed by a great patriotist, Shree Pingali Venkayya gaaru, (the original design is known to have gone through a few changes to arrive at its present form), has a great message embedded in it..

Every intellectual has his or her own interpretation of an embedded message...
Saffron + White + Green color bands in equal proportion holding a wheel with 24 spokes (Ashoka Chakra) in the exact central area such that it is equidistant from all the corners of the flag, is the description of our national flag, the mighty Indian Tiranga.....

1. Saffron is known for many a greatness signified by the same.....
India has been the abode of immeasurable spiritual wealth since times immemorial and it always has a great prominence for the saffron color for that, it not only represents the spiritual vibrance of the ancient India to be recognized, respected and assimilated by the modern India but also signifies the intellectual wealth of India.....
Erudite spiritualists like sathguru Shree ChaaganTi gaaru, have explained the significance of the saffron color by attributing it to the powerful Shaaradaa Kataaksham, which is a special kind of Saraswati Kataaksham that symbolizes the perennial sangeeta saaraswata Shakti,  that has no parallel in this world.... 
The power of such literary prowess is a very well known and an established fact and the same is apparently visible across all those great Indian minds that have moved the world by having their powerful writings / speeches / literature / music, as instruments for a large scale global impact.....

It is for this reason, the word "Bhaarati" 
(that which signifies the mighty Shaaradaa dyuti represented by the vibrance of the saffron color) is chosen by HH Shree AadiShankaraachaarya as a suffix to every pontiff's name holding the reigns of the most revered Jagadguru Peetham in the world and the guru peeTham for the other 3 cardinal Jagadguru PeeThams 
(of Dwaaraka / Badari / Puri on the West / North / Eastern frontiers of Bhaarataavani respectively), the Shrungagiri Dakshinaamnaaya Shree Shaaradaa Peetham...
and thus we offer our humble namaskaarams to all the jagadgurus in the lineage of Shrungeri jagadguruparampara up untill the current pontiff by uttering them as
" Shree ViduShekhara ' Bhaarati ' " swaami vaaru.... 
where in the " Shree ViduShekhara " is the Sanyaasaashrama name blessed by the Mutt's preceding Jagadguru and the addendum 'Bhaarati' signifies the eternal blessings of Shree AadiShankaraachaarya...

Saffron is also the color of the sindooram smeared by Lord Hanumaan and his immaculate power and intellect are very well  known to one and all ....

2. The ubiquitous 'White color' is essentially an amalgamation of all the 7 colors exhibited by the spectral diffraction and thus the Tricolor's 'White' represents the universal acceptance and tolerance of the mighty Indian spirit in every given aspect....
The "White Revolution" w.r.t to the large scale cattle and milk production has a great prominence in India's greatness for that the Milk / Butter / Ghee from the desi Indian cow breeds accord to the best international standards and are the key ingredients of the holy Yagnyam ritual / agni aaraadhana (the worship of fire) which essentially is the cardinal governing principle of the mighty Bhaarateeya Sanaatana Dharma Sampradaayam....
White also symbolizes and represents the cultivation of peace and harmony in the Indian culture that lives by the phrase.... 
"Shanno astu Dwipaday....Sham Chatushpaday....
Om Shaantih....Shaantih.....Shaantih"

It is for this reason, the word "Saraswati", symbolically represented by the White color, (that which signifies the perennial flow of the intellectual energy) is chosen by HH Shree AadiShankaraachaarya as a suffix to every pontiff's name holding the reigns of the most revered Jagadguru Peetham in the world, Shree Kanchi KaamakoTi  Kaamaakshi Peetham...(established by HH Shree AadiShankaraachaarya himself),
and thus we offer our humble namaskaarams to all the jagadgurus in the lineage of Kanchi KaamakoTi jagadguruparampara up untill the current pontiff by uttering them as " Shree Shankara Vijayendra 'Saraswati' " swaami vaaru.... 
where in the " Shree Shankara Vijayendra " is the Sanyaasaashrama name blessed by the Mutt's preceding Jagadguru and the addendum 'Saraswati' signifies the eternal blessings of Shree AadiShankaraachaarya...

3. Green color is a symbolic representation of the rich lush green flora and fauna across the length and breadth of the nation....The Indian sub continent is a home to several native rare plants / trees / flowers / spices / fruits that cannot be found elsewhere on the planet.... The cotton grown in the south of India is considered as the best quality amongst all types of cotton varieties grown across the globe for that it almost matches the fine grade silk....
Several countries took away not only the physical riches of this mighty nation but also its natural riches and have cultivated them in their soils....
Indian Neem / Basil / Turmeric / Garlic / Ginger / Cloves / Fennel seeds / Cardamom / Curry leaves / Pepper / Jaggery / Tamarind / and so on and so forth.....
are an embodiment of a plethora of medicinal properties that can proactively prevent even the toughest of the ailments known to the modern medicine, when used in the prescribed ways as per the CharakaSamhita......
There are umpteen herbs and shrubs used by the Indian traditional ancient science of medicine known as AyurVedam as an effective cure to several ailments, provided a good Ayurvedic doctor supervises their intake in the prescribed proportions....
Indian forests have always been a great destination for research and discovery of many a thing hidden under the lush green cover across the length and breadth of the nation.....
For example, the ShreeShailam Nallamala reserve forests / the Tirumala Sheshachalam reserve forests hold various physical and meta physical treasures that date back to times immemorial of which a few are way beyond any explainable realms for all the mysticism held by them......
and so on and so forth..... 

4. The 24 spokes' wheel (Ashoka Chakra) in the centre has many a meaning and significance....
A circle is the only trigonometric figure that can accommodate any and every given trigonometric figure (of proportionate perimeter) owing to its 360 degree angularity....
i.e., whether it's a triangle or a rectangle or a pentagon or a hexagon or a polygon, all of them would fit in to a circle or a wheel....
The ubiquitous Gaayatri MahaaMantram 
has 24 syllables in it....
The ShreemadRaamaayana aadikaavyam blessed to the mankind by Shree Vaalmiki Maharishi has 24000 Shlokams in it....
"Ashoka Chakra" literally implies a wheel that knows no 'Shokam' i.e., a wheel devoid of sorrow... 
Hence the navy blue color Ashoka Chakra with 24 spokes in it signifies the ever cheerful energy of India in marching ahead towards success with the cumulative Gayatri Shakti of every Indian as the combined driving force of its success saga in every given field....
Navy blue / ocean blue color is essentially a reflection of the physical sky on the earthen realm....The sky is the only primordial element that is intangible / immeasurable / unfathomable since times immemorial....And is known to be the root element for the other 4 primordial elements namely Air, Fire, Water, and Earth....
Thus the navy blue color symbolizes infinity...
Hence a navy blue colored Ashok Chakra with 24 spokes in it located as the central entity amidst the 3 color bands in our TriColor represents that mighty infinite immeasurable intellectual potential of every Indian that propels the nation towards newer heights in its journey towards the overall development of the nation with unity in diversity as its speciality....

We are made up of...
multiple languages / dialects, 
multiple customs / cultures / religions / festivals, multiple states / geographical specialities, and so on and so forth.....
Yet we are a one mighty nation that respects multiple countries in the world and that is respected by multiple nations of the world....

India proudly marches ahead with laudable strides in every sphere and on the occasion of its 75th Independence Day, every Indian humbly salutes all the martyrs that have fought for its freedom, and pledges to be a part of the glorious India that is on its way in becoming a global supremo....

Naam hai Bhaarath hamaara....
aur Shaan duniyabharki hamaara.....

DevBhoomi hai hamaara....
aur DharmBhoomi sabsay nyaara....

Pyaaraa Tirangaa hai hamaaraa....
aur prahrushT deash hamaara.....

Nadiyaa hai bahutsaaray haamara.....
aur Gangaa hai sabkaa jeevdhaara.... 

Bhaashaayae hai aneak hamaara....
aur Sanskruth hai sabsay vishesh hamaara.....

Bhaarath maataa ki jai....
Namastay INDIA.....
🙏🙏🙏🙏🙏🙏🙏
🙏🙏🙏🙏🙏

Jai Hind....Jai Jawaan....Jai Kisaan...
Jai Telangana....Vandaymaataram.....
😊💐🍕🍧🍨🎂

Monday, August 8, 2022

Shree Shraavana maasa VaraMahaaLakshmi Vaibhawam.....😊🍧🍨🎂🍕💐


The Indian spiritual ideology and the allied devotional celebrations are a strong connector between the glory of the magnanimous ancient sanaatana bhaaratam that holds our cultural roots belonging to times immemorial and the current modern India that competes with many other global super powers in terms of its modernized / industrialized / technified living across the length and breadth of the nation......

Though we are in the age of advanced bionic chipsets holding the power of nano computing that has transformed the daily life of every common Indian in a way that no one would have even thought of a couple of decades ago,
the ancient spiritual science continues to be a strong source of inspiration and motivation for those who embrace it in their respective walks of life for the vast positive cosmic energy it attributes to the human nervous system by leveraging the power of Sanskrit, the language of Gods, which is known for its immeasurable divine aura creation mechanism.....

Bring in any and every known scientific device to measure the positives vibes, energies, powers, auras, cosmic waves,
intellectual quotients and their miraculous healing impact on human life embraced by the same and see the difference between the lives that are surrounded with and without the aforementioned entities....

As explained by sathguru Shree ChaaganTi gaaru, Pooja or Worship is not just about placing some worldly stuff like flowers, incense sticks, camphor etc, infront of some idols or photo frames.....

It is an established process of
approaching an ancient science known as spirituality, in a way that let's a human being to transform himself or herself from the all obvious mediocre intellectual realm to various supreme intellectual realms that 
in-turn redefine the standards of human life with their positive effects.....

Flowers, the most commonly used entities in the worship / pooja are one of the most wonderful and miraculous creations of God on this planet. Because, both physically and meta physically, flowers are an embodiment of divinity and several magnanimous results are obtained by the usage of flowers......

There are many a healing entities in this world.... 

1. Medicines : Pills/Syrups/Inhalers/etc that are consumed orally or that are IV administered.
(Ayurvedam / Homeopathy / Allopathy / Naturopathy and all other various names used by today's modern world are the different sub disciplines of the vast science of medicine) 

2. Music : The traditional Indian CarnaTik music / 72 Melakarta raagaalu are known for their various healing effects without any side effects.

3. Flowers : Aroma therapy is an ancient 
ayurvedic science of healing that involves using the extracts from various herbs / shrubs / flowers in effectively treating many ailments without any side effects.

For those who are well versed with the intricacies of PushpaShaastram, the aforementioned 3rd healer, the science of flowers, also has a corresponding meta physical equivalent where in various flowers yield various results when offered to God in the regular worship.....

Oleander (Karaveeram / Gannayru Pushpaalu) will bless a devotee to become an exceptionally powerful poet/lyricist/writer/editor,  etc....

Hibiscus (Mandaara Pushpaalu) will 
bless a devotee to get rid off various sleep disorders like insomnia etc....

Jasmine (Malliya pushpaalu) will bless a devotee with overall peace and prosperity to live a contented life...

Rose (Gulaabi Pushpaalu) will bless a devotee with various energies as prayed for...

Chrysanthemum  (Chamanti Pushpaalu) 
will bless a devotee with good health...

and so on and so forth......

These are the various perceived results after their practical usage and observations by our ancient sages and are thus followed by our ancestors for their well being....

Today's modern man hardly has any means to be informed of such great ancient knowledge because visiting temples, doing regular Pooja has become an old fashion and listening to Puraanam, itihaasam (ShreemadRaamaayanam  
/ ShreemadBhaagawatam etc ) is being considered as some mythological stuff meant for the old / retired people....

(As a matter of fact, set aside all other spiritual topics for that today's modern man doesn't even know how to properly do 'Achamanam' with 3 water drops, one after the other, that are just enough to dissolve an Uradbean (minappappu/Gundupappu) without which no Pooja / worship will yield proper desired results....)

Anyways, back to our actual topic of ShraavanaMaasa Vaibhawam.... 
the month of Shraavanam celebrates the birth star of Lord Shree Venkateshwara Swamy when the full moon is in coalition with Shravanaa Nakshatram.... 
This also happens to be the month where in many kinds of flowers / (a few rare flowers too) blossom....
The ally star group of (Rohini/Hasta/Shravanam) have Moon as their ruling deity (Nakshatra adhidevata). Now that the former two do not have a corresponding lunar calendar month associated with them that can be observed from the planet earth, Shravana is the only star that celebrates the Moon's full power intrinsic to the regular sequence when the full moon is in its coalition on the RaakhiPournami / JandhyaalaPournami day....
It is for this very reason, the auspicious Shraavana Pournami day is celebrated as Jandhyaala Pournami, that is considered by the sanaatana bhaarateeya sampradaayam as the best day to change / wear a new sacred Yagnyoapaveetam,....
for that the Gaayatri Shakti of every upaasaka wearing a sacred thread is directly related to their sakalpa balam /  ManoBalam which is nothing but the ChandraShakti for that the mighty PurushaSooktam states....
" Chandramaa manasojaataha....."....

चन्द्रमा मनसो जातश्चक्षोः सूर्यो अजायत ।
श्रोत्राद्वायुश्च प्राणश्च मुखादग्निरजायत ।।12।।

विराट पुरुष परमात्मा के मन से चन्द्रमा, नेत्रों से सूर्य, कर्ण से वायु एवं प्राण तथा मुख से अग्नि का प्रकटीकरण हुआ....

Hence, the day on the earth that showers the maximum cosmic moon power by radiating it as the energy exuded by the mighty Shravanaa Nakshatram....is the day that is naturally the most benevolent day to imbibe that magnanimous ChandraShakti via a new Gaayatri Upaveetam by those who are blessed to possess one as a hereditary custom and via a RakShaBandhan by those who don't and thus the RaakhiPournami festival took prominence across the country...

Goddess ShreeMahaaLakshmi is extolled as 'ChandraSahodari'/ 'Ksheerasaagara tanaya' / 
( for that both of them have manifested themselves from the KsheeraSaagara mathanam along with many other divine entities like KalpaVruksham / KaamaDhenuvu / Iraavatam / etc and finally the AmrutaKalasham that was the actual targeted entity behind the entire arduous churning) 
and thus the Shraavana maasam that celebrates her cosmic brother's divine energy exudence is naturally the most 
happiest month for her too....
And thus she has brought in the most magnanimous 
" ShreeVaraLakshmiVratam " via a great devotee of her named 'Chaarumati' to be celebrated by one and all on the friday that occurs before the full moon day of Shraavana maasam....

Flowers are a symbolic representation of ShreeMahaaLakshmi anugraham.....i.e., wherever fresh flowers are situated, 
it is considered as LakshmeePradam.... 
And it is a very well known fact that Lotus was chosen by her as one of her 5 abodes on the planet earth, and that's our national flower......
( Hopefully, the traditional Indian cow, another abode of ShreeMahaaLakshmi,  becomes our national animal quite soon for all the good it will bring in to the nation and to world at large to prosper in peace...)

Honey, the most miraculous food on the planet earth is essentially a processed derivative of the flower extracts / nectar by the honey bees which also happens to be a key ingredient for many Ayurvedic medicines...

And the most celebrated festival across the world, the Shree Krishna Janmaashtami too, occurs in this Shraavana maasam on the Bahula Ashtami day, the 8th lunar day in the waning phase of the moon....

All in all, the Shraavana maasam is full of vibrance and vibes for all devotees to fulfil their aspirations by living a peaceful life....

Shree Taallapaaka Annamaachaarya has blessed us with a mellifluous sankeertana on the ShreeVaraLakshmi Vaibhawam....
and extolls her saying "chandurutODabuTTina sampadala meraguvO .... " to signify the prominence of ChandraShakti.....

Jayalakshmi varalakshmI -
జయలక్ష్మీ వరలక్ష్మీ

Archive Audio link : G Balakrishnaprasad
Meaning : Tadepalli Patanjali

జయలక్ష్మీ వరలక్ష్మీ సంగ్రామ వీరలక్ష్మి
ప్రియురాలవై హరికి( బెరసితి వమ్మ

పాలజలనిధిలోని పసనైన మీగడ
మేలిమి తామెరలోని మించు వాసన
నీలవర్ణునురముపై నిండిన నిధానమవై
ఏలేవు లోకములు మమ్మేలవమ్మ

చందురుతోడబుట్టిన సంపదల మెరగువో
కందువ బ్రహ్మలగాచే కల్పవల్లివో
అందిన గోవిందునికి అండనే తోడు నీడై
వుందానవు మా యింటనే వుండవమ్మా

పదియారు వన్నెలతో బంగారు పతిమ
చెదరని వేదముల చిగురు బోడి
ఎదుట శ్రీవేంకటేశు నిల్లాలవై నీవు
నిధుల నిలిచే తల్లి నీవారమమ్మ

jayalakshmI varalakshmI saMgrAma vIralakshmi
priyurAlavai hariki( berasiti vamma

pAlajalanidhilOni pasanaina mIgaDa
mElimi tAmeralOni miMcu vAsana
nIlavarNunuramupai niMDina nidhAnamavai
ElEvu lOkamulu mammElavamma

chaMdurutODabuTTina saMpadala meraguvO
kaMduva brahmalagAchE kalpavallivO
aMdina gOviMduniki aMDanE tODu nIDai
vuMdAnavu mA yiMTanE vuMDavammA

padiyAru vannelatO baMgAru patima
chedarani vEdamula chiguru bODi
eduTa SrIvEMkaTESu nillAlavai nIvu
nidhula nilichE talli nIvAramamma

http://annamacharya-lyrics.blogspot.com/2007/11/352jayalakshmi-varalakshmi.html?m=1